Page 75 - FBA UG PROGRAMME HANDBOOK 2017

CID3002 STRATEGIC INFORMATION SYSTEMS 3 Credits
Synopsis :
This course focuses on concepts and theories of Strategic Information Systems (SIS) and issues related to it.
Approaches in SIS planning are also discussed, taking into consideration the strategic aspects and possibilities.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

FACULTY ELECTIVE COURSES

CIX2005 ENTREPRENEURSHIP 3 Credits
Synopsis :
In this course students are exposed to entrepreneurship principles, business plans and business research.
Business process and development as well as personal ethics code are introduced to the students.
Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CIX3005 TOURISM MANAGEMENT 3 Credits
Synopsis :
The course explains tourism history, development and related theories. It also identifies the various types of
tourism products and services, tourism markets, and proposes the various aspects of tourism marketing and
promotion. It evaluates tourism impacts in terms of economy, socio-culture and environment, and finally
discusses the concept of sustainable tourism
Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CIX2002 SALES MANAGEMENT 3 Credits
Synopsis :
The goal of the Sales Management course is to examine the elements of an effective sales force as a key
component of the organization's marketing effort. The course will extend student's understanding of
marketing's scope and potential impact in achieving its overarching goals. Course objectives include
understanding the sales perspective, the sales environement, the sales techniques which includes personal
selling, and direct marketing, sales management and sales control. Students will learn to apply the discussion
topics through an interactive project throughout the course.
Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

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