Page 72 - FBA UG PROGRAMME HANDBOOK 2017

CIF3004 SERVICES MARKETING 3 Credits
Synopsis :
The course is divided into three major sections. The first section covers the characteristics of services
marketing the importance of understanding customer behaviour in service encounters.

The second section is on the service model. This is done by differentiating the core and supplementary
elements of service concepts and applying the marketing mix of services marketing to the model. This section
relates to managing service processes, demand and productivity.

The last section of the course is on issues that are critical to the survival of organisations, such as, customer
relationship and loyalty, service recovery, service quality, change management and leadership in service.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CIA1002 FOUNDATIONS IN FINANCIAL ACCOUNTING AND REPORTING 3 Credits
Synopsis :
This course discusses the development in IASB and MASB in a snapshot. The students are introduced to
relevant IFRSs and MFRS. The rationale for conceptual framework and identification of elements and
components of financial statements will also be discussed, which is consistent with the teaching pedagogy that
is based on the conceptual framework. Other topics like accounting cycle and accounting for current assets
(inventory, cash and debtors) and non- current assets (property, plant and equipment – PPE) and intangible
asset, current liability, provisions and contingent liability, equity for the shareholders and retained earnings. In
addition, one of the topics discussed includes a topic on financial statement analysis which incorporates
financial ratios interpretation.
Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 40%, Final Examination : 60%

CIA2010 BASICS OF TAXATION MALAYSIA 3 Credits
Synopsis :
This course is an introduction to taxation. This course covers the basic principles of taxation of income,
computation of personal income tax, rights and responsibility of taxpayers and basic principle of indirect tax.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CIC2003 ISLAMIC FINANCIAL SYSTEM 3 Credits
Synopsis :
Throughout the course the students will be exposed to the concepts ad principles of Shariah and their
implication to business and financial transaction. The focus shall be made on the forms of contracts used in
developing the instruments and products in the banking and non-banking sector and the financial markets as
well as the governing laws that regulate their implementation. It will enable the students to gain insights into
the Islamic finance industry in Malaysia and other countries especially in their legal frameworks, financial
structures and instruments.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

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