Page 69 - FBA UG PROGRAMME HANDBOOK 2017

CIF2001 CONSUMER BEHAVIOUR 3 Credits
Synopsis :
The course is divided into four main parts: Part I introduces the model of consumer behaviour in the context of
marketing activities. Part II discusses the influence of external factors on the individual consumer. Part III
concentrates on the internal factors. The related topics on Part III are: perception, motivation, personality,
emotion and attitudes. Consumers usually engage in a process when making a purchase, thus, Part IV expands
on this process which is known as consumer decision making. The related topic in this part includes
information search.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CIX2001 FINANCIAL MANAGEMENT 3 Credits
Synopsis :
This course discusses the various financial tools employed to effectively manage a company’s financial
condition. Other topics discussed are financial statement and analysis, time value of money, bonds and stocks,
capital budgeting and its techniques and short-term working capital management.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

PROGRAMME ELECTIVE COURSES

CIA2008 COMPANY LAW 3 Credits
Synopsis :
The course will first discuss the concept of partnership and the rights and liabilities of partners. Then, it will
examine the types and features of a company, the incorporation of a company, the company’s constitution,
the duties, liabilities and rights of a director, company secretary and member. This course will also cover the
types of fundraising by a company, i.e. through the issuance of shares and debentures, and the importance of
capital maintenance. The course will also include a discussion on the types of company meetings and
resolutions. The final topic is on the liquidation of a company.

Course Pre-requisite(s) : Pass CIA2007 (Commercial Law) or CIB2002 (Business Law)
Assessment Methods : Continuous Assessment : 40%, Final Examination : 60%

CIB3005 LEADERSHIP 3 Credits
Synopsis :
In this course, the students are exposed to leadership theories, self-management leadership, differences
between leaders and managers. In addition, research perspectives on leadership, the personal side of
leadership and leader as a social architect are also included in the course.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

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