Page 68 - FBA UG PROGRAMME HANDBOOK 2017

CIB3003 INTERNATIONAL BUSINESS MANAGEMENT 3 Credits
Synopsis :
This course emphasizes the macro aspects of international business, particularly the external environmental
factors. In addition, it explains the workings of the multinationals, using the functional approach in elaborating
about how multinationals manage the marketing, human resource, production and other relevant functions.
All these are within the framework of globalization and the information communications technology which
have impacted international business in the last 50 years.
Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CID1001 MANAGEMENT INFORMATION SYSTEMS 3 Credits

Synopsis :
The course focuses on the applications of information technology in business. The course will discuss how
companies use information technology and information systems to coordinate activities, make decisions, and
acquire knowledge to create business value. Supply chain management, customer relationship management,
knowledge management and enterprise resource planning systems will also be discussed. Real world business
issues and group projects to enhance student learning are also covered.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CID2001 OPERATIONS MANAGEMENT 3 Credits
Synopsis :
This course aims to expose students to the main concepts used designing, controlling and improving
operations management. This includes various aspects of operations functions comprising forecasting, facility
capacity and layout, quality control, ‘just-in-time’, inventory management and productivity. This course further
exposes students to methods that assists in decision making process within the scope of operations
management. It also discusses various trends, issues and challenges in operations management.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CIF1001 PRINCIPLES OF MARKETING 3 Credits
Synopsis :
Students will learn amongst others: the basic concepts and theories in marketing, the marketing process,
forces outside marketing that might influence marketing strategies, marketing research, consumer buyer
behaviour, the 4 P's of marketing (including product, price, promotion, and place).

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

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