Page 76 - FBA UG PROGRAMME HANDBOOK 2017

CIX3001 ISLAMIC MARKETING 3 Credits
Synopsis :
This course presents an overview of Islamic marketing. Students will be able to appreciate the difference
between conventional marketing and Islamic marketing. Students will acquire and develop knowledge of how
the marketing mix is adapted in an Islamic marketing environment. The course covers four broad topics:
Islamic marketing within the context of Islamic economy and Islamic business, Muslim consumer behaviour,
the difference between conventional marketing and Islamic marketing, and the marketing mix (4Ps) within
the context of Islamic marketing environment.

Course Pre-requisite(s) : Non
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CIX3003 SOCIAL AND ENVIRONMENTAL ACCOUNTABILITY 3 Credits
Synopsis :
This course provides the knowledge on concepts that are related to accounting and accountability, social and
environmental responsibility for organisations. It studies the development of social and environmental
accounting and discusses various elements that are used to explain the performance in social and
environmental dimension. The course also discusses various issues on social and environmental accounting,
for example, the guidelines in reporting, governance and regulations, as well as auditing for social and
environmental elements.

Course Pre-requisite(s) : Pass CIB3001 Business Ethics
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CIX2003 APPLIED FINANCIAL PLANNING 3 Credits
Synopsis :
Throughout this course students will be exposed to the applications of personal financial planning including
retirement, protection, tax and estate planning. The course covers in-depth financial analysis of reviewing an
individual’s life situation using ratios and personal financial statements. Students will also learn about the
various financial tools applicable in an individual’s life cycle.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

CIX3002 BANK MANAGEMENT 3 Credits
Synopsis :
In this course, students will be exposed to the financial system in Malaysia. The course also covers most of the
important topics on bank management including the roles and services offered by the financial institutions,
asset-liability management techniques, detailed discussions on the processes, procedures, risks and
implications of credit, risk management, capital and financial regulations.

Course Pre-requisite(s) : None
Assessment Methods : Continuous Assessment : 50%, Final Examination : 50%

74