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◄Faculty of Business and Economics►

AA037002 SURVEY TECHNIQUES AND SAMPLING DESIGN
4 Credits

Learning Outcomes At the end of this course, students are able to:

(1) Demonstrate a sound understanding of the research
process and research methodology;
(2) Collect primary data using appropriate data collection and
sampling methods;
(3) Analyze data and draw conclusion; and
(4) Demonstrate skills in effective writing and communication.

Synopsis of Course This course covers major issues connected with the research
Contents process in various fields. The course is designed to equip
students with a sound understanding of theory building and the
research process, with emphasis on quantitative applications
of research methods. Students will learn the techniques of
sampling, data collection and analysis for report writing. The
course will also train students on critical analysis of published
research and equip them with communication skills

Assessment Weightage Continuous Assessment: 50%
Final Examination: 50%

Medium of Instruction English

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