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recommend some policy reforms with respect to “working time”, “wage and labour costs”,
               “employment protection legislation” and “social security benefits” (Berg and Kucera, 2008).

               Alternatively, other economists view employment protection as an important labour market
               policy  to  ensure  decent  working  conditions  for  all  workers.  A  number  of  international
               organisations,  such  as  the  International  Labour  Organisation  (ILO),  have  made
               recommendations to its member countries to establish appropriate labour market policies and
               action plans to protect the rights of workers. These recommendations are known as the “ILO
               Standards” (Berg and Kucera, 2008).

               Thus, a most crucial challenge in the European labour market is to strike an effective balance
               in the relationship between labour market flexibility and employment security. On the one hand,
               policymakers need to ensure that the labour market is business-friendly by making it more
               flexible.  On  the  other,  there  is  an  urgency  not  to  destroy  the  existing  high  standard  of
               employment security in the region. This is a fundamental paradox in labour market dynamics.
               As a result of this paradox, there is a rise of ‘non-standard’ labour in Europe. More precisely,
               during an economic crisis, European employers may face a difficulty to decrease the wage level
               of workers. This is mainly because strong wage-setting mechanisms, such as the employment
               protection  laws,  will  resist  any  negative  change  in  wages.  In  response  to  this,  European
               employers  may  try  to  increase  the  usage  of  part-time  workers  who  are  not  protected  by
               employment protection laws. It means that the presence of non-standard workers has played
               the role of a “cushion” during economic crisis in the region (Muffels, 2008).

               At the same time, there has also been a tremendous change in work values across Europe.
               Current trends in demographic, cultural, economic and legal environments have had an impact
               on many aspects of employee recruitment and retention strategies globally (Idris, 2014; Vaiman
               et al., 2012). Specifically, the quest for work-life balance, considered nowadays as a basic
               requirement  by  an  increasingly  enlightened  workforce,  has  contributed  to  the  demand  for
               flexible working practices (Smith et al., 2011). Although monetary factors such as salary, bonus,
               and  allowance  are  still  important,  non-monetary  benefits  including  flexible  working  are
               increasingly being used as a tool in managing employee turnover. More significantly, Arvanitis
               (2005)  argues  that  monetary  benefits  are  not  sustainable  drivers  of  job  motivation  and
               commitment since social value shifts have resulted in a greater concern for work-life balance
               among the younger generations.

               Consequently, there has been a decline in permanent, full-time employment within the region.
               The standard career pattern in European countries is shifting toward a more diverse working
               experience with a richer variety of the non-standard work forms, such as flextime and flexplace,
               part-time  employment,  temporary  employment  and  labour-sharing.  In  the  1980s,  only  ten
               percent of European workers were employed as part-time employees.  By the 2000s, this figure
               had increased to around twenty percent. With such a rapid increase in the number of workers
               engaged in non-standard employment in recent decades, currently a fundamental question in
               the European labour market is how to provide sufficient protection to this category of workers
               (Muffels, 2008).

               In  the  Nordic  countries,  part-time  employment  is  a  manifestation  of  ‘flexicurity’  (a
               combination of flexibility and security) which allows women more options depending on the
               stage of their life-cycle without having to opt for career breaks (Kinoshita and Guo, 2015, p.16).
               The  flexibility  in  work  arrangements  allows  women  to  juggle  their  work  and  family
               responsibilities. The Nordic model of female labour supply which emphasises on work-life

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