Page 121 - RESEARCHER PROFILE BOOK

YEAR
2024

department of Media and Communication studies

RESEARCH INTERESTS
Strategic Communication
Media and Elderly People
Public Relations

RESEARCH KEYWORD
Strategic communication, public relations,
Media and elderly people, organizational
communication management, media law and
ethics.

SELECTED PUBLICATIONS
Zulkifle, N.M.M & Abidin, M.Z.Z. (2023). Exploring
dr. Social Media Addiction among Malaysian University
Muhammad Zaiamri Zainal Abidin Students. Forum Komunikasi, 18(1), 120-146.
Zainal Abidin, M. Z. (2022). Pelaksanaan
zaiamrizainal@um.edu.my komunikasi strategik daripada sudut pandang
pengurusan komunikasi organisasi. Forum
Komunikasi, 17(1), 52-69..
EDUCATION Abidin, M. Z. Z., Firdaus, A., & Md Syed, M. A.
(2020). Institutional visibility in virtual space: a
PhD (Communication) comparative study of analysis of website
Universiti Malaya (UM)
communication strategies of malaysian research
MA, (Arts) universities websites. Jurnal Komunikasi: Malaysian
Universiti Malaya (UM) Journal of Communication, 36(4), 99-125.

Sarjana Muda Sastera (Lulus Dengan Kepujian)
Pengajian Media (Major) Sejarah (Minor) SELECTED ACHIEVEMENTS
Universiti Malaya (UM)
Winner of The Dato' Hamdan Adnan Public
Relations Excellence Award at the First Global
UMEXPERT LINK Congress for Muslim Public Relations Practitioners,
https://umexpert.um.edu.my/zaiamrizainal.html 2011.
University Grant: Strategic Communication and
RESEARCHER ID Media Management in Governance Crisis: A Case
AAZ-4799-2021 (Web of Science) Study of Government-linked Investment Companies
(GLIC) in Malaysia (Principal Researcher).
https://orcid.org/0000-0001-7497-7584 Xiamen University Malaysia Research Fund
SCOPUS ID (XMUMRF) Data Journalism Education and
Practices: Analysis of Requisite Skills, Challenges
57190248759 and Prospects in Southeast Asia, Xiamen University
Malaysia.

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