Page 123 - RESEARCHER PROFILE BOOK
P. 123

YEAR
                                                                                      2024




                          department of Media and Communication studies




                                                       RESEARCH INTERESTS

                                                          Media Studies
                                                          Publishing Studies




                                                       RESEARCH KEYWORD
                                                          New media and audience, publishing
                                                          technology, digital marketing, social media.



                                                      SELECTED PUBLICATIONS
                                                         Wan Sulaiman, W. N. A., & Mustafa, S. E. (2020).
             dr.                                         Theory  on  Exploring  Acceptance  and  Adoption  of
                                                         Digital Textbooks: A Guide for the Book Publishing
             SITI EZALEILA MUSTAFA                       Industry.  Publishing  Research  Quarterly,  36(3),  381-
             ezaleila@um.edu.my                          398. doi: 10.1007/s12109-020-09742-0
                                                         Wan Sulaiman, W. N. A., & Mustafa, S. E. (2020).
                                                         Usability Elements in Digital Textbook Development:
             EDUCATION                                   A   Systematic   Review.   Publishing   Research
                                                         Quarterly,  36(1),  74-101.  doi:10.1007/s12109-019-
                PhD, (Arts)                              09675-3
                   Universiti Malaya (UM)
                                                         Katan, R., Mustafa, S. E., Adnan, H. M. (2018). The
                M. Publishing Studies, (Penerbitan)      Readiness  of  E-Publishing  Among  Malaysian  Book
                   Universiti Malaya (UM)                Publishers.  Publishing  Research  Quarterly,  34(3),
                                                         362-377. doi: 10.1007/s12109-018-9589-9
                BA (Pengajian Media), (Pengajian         Mustafa,  S.  E.,  Mohd  Adnan,  H.  (2017).
                Media/Pengajian Antarabangsa)            Crowdsourcing: A Platform for Crowd Engagement
                   Universiti Malaya (UM)
                                                         in  the  Publishing  Industry.  Publishing  Research
                                                         Quarterly,  33(3),  283-296.  doi:  10.1007/s12109-017-
              UMEXPERT LINK                              9525-4
              https://umexpert.um.edu.my/ezaleila.html

             RESEARCHER ID                             SELECTED ACHIEVEMENTS
             B-9789-2010 (Web of Science)                  Academic Panel for the Master of Communication
             https://orcid.org/0000-0003-0010-8807        Program, Melaka Islamic University College
                                                          Scientific Member MEDCOM 2023
             SCOPUS ID                                    Manuscript Evaluator for Advanced Journalism and
                                                          Communication
             56393977700





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