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APPENDIX - Details of Core Courses

COURSE TITLE Strategic Marketing
COURSE CODE CQC7004

At the end of the course, the students are able to:
1. Explain marketing concepts and theories.

LEARNING 2. Analyse how consumer and business markets influence
OUTCOMES organisation’s marketing decision.
3. Apply marketing mix in formulating effective marketing strategies.
4. Design a strategic marketing plan for a business.

The course introduces students to the theory and application of

SYNOPSIS marketing. It integrates marketing concepts and applies them to the
dynamic business environment.

COURSE TITLE Corporate Strategy

COURSE CODE CQC7007
At the end of the course, the students are able to:

1. Identify the environment, context and approaches to strategic
decisions.
LEARNING
OUTCOMES 2. Discuss the concepts, theories and practices of strategies planning
and management.
3. Develop the skills to integrate different aspects of corporate
management.

This course is designed to expose students to the theory and practice of
strategic planning and management. Strategic planning and management
involve setting goals and effective execution of strategies to attain the pre-
SYNOPSIS determined goals. The course emphasises on students’ ability to think
conceptually and develop an effective analytical framework for strategic
decision making. The use of real cases allows students to test their ability
to identify and solve issues or problems that are strategic in nature.

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