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APPENDIX - Details of Core Courses

COURSE TITLE Accounting and Finance for Management

COURSE CODE CQD7002
At the end of the course, students are able to:
1. Determine the nature and purposes of the three major financial
statements (balance sheet, income statement, and cash flow
statement) for use in business decision-making.
LEARNING 2. Appraise important ratios for assessing the financial performance and
OUTCOME position of a business.
3. Evaluate time value concept, capital budgeting techniques, and cost
relevance and behaviour concept in business decision-making.
4. Demonstrate the use of working capital management and financial
planning in formulating short and long-term financial decision-making.
This course provides an introduction to accounting and finance. It covers
some basic principles, underlying concepts, and processes in accounting
and financial management of a business organisation. Topics include
SYNOPSIS
measuring and reporting financial statements, analysing and interpreting
financial statement, time value of money concept, financial planning,
capital budgeting and methods of managing working capital.

Marketing Management

COURSE CODE CQD7003
At the end of the course, students are able to:
1. Examine the concepts and theories in marketing.
2. Evaluate external and internal forces that shape organisations’
LEARNING marketing decisions.
OUTCOME
3. Integrate the elements of marketing mix in formulating marketing
strategies.
4. Develop a marketing plan for an organisation’s products or services.
This course provides students with experience in creating market-driven
strategies for the future success of a business. A focus is on developing
competencies for a firm that, through strategic differentiation, leads to
SYNOPSIS sustainable competitive advantage in the marketplace. Students are
provided ample opportunity to develop and practice creative problem-
solving and decision-making skills to fulfil the requirements of today’s
complex market environment.

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