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APPENDIX - Details of Elective Courses

COURSE TITLE Business Intelligence and Analytics
COURSE CODE CQC7048

At the end of this course, students are able to:
1. Interpret the basic concepts of Business Intelligence and Analytics.
2. Evaluate the different types of analytics that can be used by
LEARNING
OUTCOME organisations
3. Analyse the application of various business intelligence and analytic
tools to support decision making
4. Demonstrate the use of business intelligence tools to explore data

This course focuses on the concepts and techniques of business
intelligence and analytics. Different types of analytics such as descriptive,
predictive, prescriptive and discovery analytics are discussed. Business
SYNOPSIS
Intelligence tools will be used to explore and visualize data that helps
managers to understand the results in a better way and make effective
decisions.

COURSE TITLE Statistical Analysis
CQC7049
COURSE CODE
Note : Pre-requisite – Register CQX7001 Research Methodology
At the end of the course, students are able to:

1. Interpret the principles of statistics and some advanced applications
LEARNING
OUTCOME 2. Demonstrate the ability to design a sound quantitative approach that
is appropriate for analysis
3. Analyse data using appropriate statistical tools
4. Interpret research findings critically and ethically.
This course aims to expose students to the importance of statistical
analysis in conducting a research. Two statistical software namely SPSS
SYNOPSIS and PLS will be applied throughout the course. Among the topics covered
include factor analysis, ANOVA, multiple regression, measurement and
structural models as well as mediation and moderation analysis.

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