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APPENDIX - Details of Elective Courses

COURSE TITLE Global Supply Chain Management
COURSE CODE CQC7058

At the end of the course, students are able to:
1. Interpret the functions and processes in supply chain management.
2. Examine issues and challenges related to sustainable supply chain
LEARNING
OUTCOME management
3. Evaluate the different strategies used for managing supply chain.
4. Propose solutions for supply chain management problems using
decision models

This course focuses on concepts and techniques in supply chain
management involving distribution network analysis and configuration.
SYNOPSIS
This course also discusses topics related to transportation, logistics
planning, procurement and inventory control.

COURSE TITLE Digital Marketing
COURSE CODE CQC7060

At the end of the course, students are able to:
1. Determine the role and importance of digital marketing in a rapidly
changing business environment.
LEARNING 2. Analyse the various strategic approaches to digital marketing.
OUTCOME 3. Measure the effectiveness of digital marketing campaign on
company’s strategy.
4. Form a marketing campaign using digital platforms such as social
media, blogs/vlogs and content marketing.

This course introduces digital media marketing by covering all the major
SYNOPSIS digital platforms including social media. Students will also learn how the
effectiveness of digital media marketing campaigns can be measured.

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