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APPENDIX - Details of Elective Courses

COURSE TITLE Global Branding
COURSE CODE CQC7026

At the end of the course, students are able to:
1. Examine concepts and theories in branding.
LEARNING 2. Demonstrate the various approaches in developing brand equity.
OUTCOME 3. Coordinate a global brand audit using suitable research approach.
4. Explain various strategies for a sustainable global brand.

This course will expose students to theory and practice of brand
management. The course is divided into four parts: (i) introduce concept
of brand and brand management, (ii) identify and establish brand
SYNOPSIS positioning and values, (iii) describes the planning and implementation of
brand marketing programmes, and (iv) discusses how brand performance
could be measured and interpreted. Particular attention will be given to
international issues and global branding strategies.

COURSE TITLE Training Management
COURSE CODE CQC7043
At the end of the course, students are able to:
1. Examine the principles of learning and adult education.
2. Organise the training needs of individuals and organisations.
LEARNING 3. Differentiate various approaches in instructional design and training
OUTCOME methodology.
4. Identify issues relevant to designing, managing and assessment of
training outcomes

The course will enable students to understand the concepts and
processes related to training and staff development in the organisation. It
will expose students to various approaches to instructional design and
SYNOPSIS
training methodologies. Students will be trained to analyse individual and
organisational training needs, design appropriate training plan for its
implementation and evaluate its effectiveness.

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