Page 9 - E-BOOK PULSE@FASS ISU NO.01/2023

R E S E A R C H @ F A S S
What is the significance of your project from a societal research collaborations, and advance knowledge within
perspective? the specific research area. In addition, ECRG has allowed
ECRs to start the research immediately while applying and
The study's results will provide a significant contribution to waiting for other grants that might take longer to be
the media industry in Malaysia to further improve and applied for and processed.
develop strategies for surviving this post-pandemic
COVID-19 phase. Any advice for other ECRs?

How did the ECRG help you as an ECR? I believe ECRG plays an important role in supporting
research development as it serves as a learning platform
ECRG provides opportunities for ECRs to explore and for ECRs to implement and nurture research development.
develop their research interests, discover potential

"New Media Impact on Evaluating Government Performances and
Public Voting Choices"

What is your ECRG project about? Principal Investigator:
Dr Mumtaz Aini Alivi,
I chose this topic because, in recent years, new media has Department of Media and
played an important role in shaping the country's Communication Studies
democracy, where diverse information is provided in
highlighting political scenarios in Malaysia. This study offers important
feedback for the policy makers,
This medium was used by the public to get balanced namely the political party, which plays its role as the
reporting compared to the traditional media, which the
government usually controls. The people have an ruling government. Politicians should be able to
alternative source of information to evaluate the respond to the active participation sparked online by
government and elect the candidate they believe is giving the necessary input on issues raised, or
suitable for the country. The public, as voters, actively use otherwise, they will be replaced by other leaders who
new media to obtain various information available online will fulfil the needs of the people.
for this purpose.
How did the ECRG help you as an ECR?
This platform offers an interactive and more conducive
coverage of many issues, which will help them make the I got the ECRG at the beginning of my career in 2021
best decision for the country's democracy. Thus, this study when I first joined UM. It is quite challenging to get
investigates the relationship between new media funds at that moment, especially from outside, because
consumption and the evaluation of satisfaction with the it will take some time for the application, plus it is very
government and election voting choices of the people in competitive for new lecturers like me.
Malaysia.
With ECRG, I have managed to start my research while
What is the significance of your project from a societal applying for other grants too. Thank you to the Faculty
perspective?
for initiating this effort to help new academicians start
their research path.
The findings of this project will be helpful for media
practitioners and political leaders.
Any advice for other ECRs?
This is an important issue to address because the study
shows that online news impacts the measurement of To utilise this benefit, start something first while
satisfaction with the government and vote choice. News applying for a bigger grant outside. Make an effort to
organisations can work better to provide more responsible research the area you love because the topic is not
and reliable news content, because the impact of online given or instructed by the Faculty. Come out with a
news is wide in shaping people's minds towards good topic, work from there, and enjoy the journey
determining their vote choice. while aiming for a bigger project in future.

8 | Pulse @ FASS