Page 3 - E-BOOK PULSE@FASS ISU NO.02/2023

Issue no. 2 | 2023

Al Hijrah signed MOU with Universiti Malaya
for industrial research and consultation

By Assoc Prof Dr Md Azalanshah Md Syed During his welcoming speech, Professor Dato' Ir. Dr. Mohd
Hamdi stated that the MOU will have a significant impact on
Universiti Malaya by preparing high-quality graduates for the
challenges of the future. Mr. Namanzee Harris, the Chief
Executive Officer of Al Hijrah, emphasized the importance of
this strategic partnership in obtaining accurate data to ensure
that Al Hijrah Television can navigate future challenges in the
broadcasting industry. He said that collaboration with
universities, particularly academics, is crucial for acquiring
valuable data. Data holds great significance in the media
industry. Partnerships with universities will help with
conducting research, particularly focused on understanding
the audience, enhancing branding, and evaluating the
strength of Al Hijrah television. While there is an abundance
of available data, the aim is to obtain credible information for
On May 23, 2023, the Faculty of Arts and Social Sciences strategic planning purposes.
signed a Memorandum of Understanding with Al Hijrah, a
state-owned Malaysian free-to-air Islamic television channel. With the signing of this memorandum, the Department of
The purpose of this agreement is to foster mutual Media and Communication Studies will undertake research
understanding and collaboration in the development of activities and provide industrial consultation, including
industrial research, as well as consultation in the field of studying the branding perception of Al Hijrah on the East
media and communication studies. The signing ceremony Coast of Malaysia. This research will be led by Assoc. Prof. Dr.
took place at The Cube at FASS and was attended by special Md Azalanshah Md Syed, Dr. Rosya Izyanie Shamshudeen,
guest Mr. Namanzee Harris, Chief Executive Officer of Al and Dr. Fadli Abdullah. Furthermore, the research team will
Hijrah, Professor Dato' Ir. Dr. Mohd Hamdi Abd Shukor, the publish a book that addresses Al Hijrah's mission in
previous Vice Chancellor of Universiti Malaya, and the Dean combating Islamophobia and developing Sharia-compliant
of the Faculty of Arts and Social Sciences, Prof Datuk Dr. creative content for television and its Over-The-Top (OTT)
Danny Wong Tze-ken. apps.

Srinakharinwirot University Renews MOU with

University of Malaya

By Assoc Prof Dr Md Azalanshah Md Syed
Srinakharinwirot University (SWU) renewed its MOU with the
University of Malaya, specifically focusing on their partnership
with the Faculty of Arts and Social Sciences. The MOU was
signed by the President of Srinakharinwirot University, Assoc.
Prof. Dr. Somchai Santiwatanakul, in the presence of
Professor Dr. Hanafi Hussin, Dean of the Faculty of Creative
Arts, who represented the Vice Chancellor of UM. Also
present at the signing were Assoc. Prof. Prit Supasetsiri, Vice Professor Dr. Hanafi Hussin, Dean of the Faculty of Creative Arts,
President for International Relations and Communications of represented the Vice Chancellor of UM shaking hands with the
SWU, Profesor Dr. Hamedi Adnan, Deputy Dean President of Srinakharinwirot University (SWU), Assoc. Prof. Dr.
(Postgraduate) of the Faculty of Arts and Social Sciences, and Somchai Santiwatanakul
Asst. Prof. Dr. Noppadol Inchan, Dean of the College of Social College of Social Communication Innovation (COSCI),
Communication Innovation (COSCI) at SWU. Srinakharinwirot University. Srinakharinwirot University's
strategic location in the heart of Bangkok, coupled with their
The renewed MOU will focus on strategic mobility, including extensive experience in industry-oriented academic
a new plan for Masters in Journalism and Strategic programs, will provide Media and Communication students of
Communication, a postgraduate program by coursework.. Faculty of Arts and Social Sciences with exposure to the latest
Additionally, it will encompass an exchange program for digital media technology for content creation and skills
undergraduate students and a teaching partnership at the development.
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