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APPENDIX - Details of Elective Courses

COURSE TITLE Business Intelligence and Analytics
COURSE CODE CQC7048
At the end of this course, students are able to:
1. Interpret the basic concepts of Business Intelligence and Analytics.
LEARNING 2. Evaluate the different types of analytics that can be used by
OUTCOMES organisations
3. Analyse the application of various business intelligence and analytic
tools to support decision making
4. Demonstrate the use of business intelligence tools to explore data

This course focuses on the concepts and techniques of business intelligence
and analytics. Different types of analytics such as descriptive, predictive,
SYNOPSIS prescriptive and discovery analytics are discussed. Business Intelligence
tools will be used to explore and visualize data that helps managers to
understand the results in a better way and make effective decisions.

COURSE TITLE Statistical Analysis
CQC7049
COURSE CODE
Note : Pre-requisite – PASS CQX7001 Research Methodology
At the end of the course, students are able to:
1. Interpret the principles of statistics and some advanced applications
LEARNING 2. Demonstrate the ability to design a sound quantitative approach that is
OUTCOMES appropriate for analysis
3. Analyse data using appropriate statistical tools
4. Interpret research findings critically and ethically.

This course aims to expose students to the importance of statistical analysis
in conducting a research. Two statistical software namely SPSS and PLS will
SYNOPSIS be applied throughout the course. Among the topics covered include factor
analysis, ANOVA, multiple regression, measurement and structural models
as well as mediation and moderation analysis.

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