Page 86 - Buku_Panduan_Program_SME_Versi BI_Sesi_20172018

DEVELOPMENT STUDIES

SME DEVELOPMENT

EIC2001 SME DEVELOPMENT
3 Credits

Pre-requisite NONE

Learning At the end of the course, the students are able to:
Outcomes
1. identify the Economics Theory of Entrepreneurship;
2. defines the entrepreneurship culture and entrepreneurship development;
3. analyze new business venture; and
4. Write a business plan

Synopsis The course will concentrate on development and creation of entrepreneur
pertaining to small enterprise, agro-base, rural industries and non-formal sector.
Theories, approaches and practice of entrepreneurship that fall under this
categories will be discuss in relations to the normal management theory and
practices.
The course will identify the reasons for the creations of non-formal and small
business enterprise.
It will also analyse capital accumulation, human resources and market
management plus the challenges to survive among small business entrepreneur.
The role and importance of small business enterprise in economic development
will also be discuss in this course.

References 1. Kotler, Philip. (2012). Marketing Management. Upper Saddle River, N.J.:
Prentice-Hall.
2. Mohd Salleh Din. (2005). Asas Keusahawanan.Singapore: Thomson Learning.
th
3. Kuratko, Donald F. (5 ed.).(2001). Entrepreneurship: A Contemporary
Approach. Fort Worth: Harcourt College Publishers.
4. Beaumont, P.B. (1993). Human Resource Management – Key Concepts and
Skills. CA: SAGE Publications.
5. Small Business Community Portal. www.smallbussnies.com
6. Canada Small Business Development. www.entrepreneurship.com

Soft Skills CS1, CS2, CS3
CT1, CT2, CT3
TS1, TS2
LL1, LL2
KK1
EM1, EM2
LS1, LS2

Assessment Continuous Assessment : 40%
Final Examination : 60%

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