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◄Faculty of Economics and Administration►



                               EQB7014 POLITICAL COMMUNICATION AND THE MEDIA
                 Learning Outcomes            At the end of the course, students are able to:

                                              (1) Explain the relationship between media and politics by
                                                  using different models of media systems;
                                              (2) Make  a  critical  analysis  of  the  nature  of  relationship
                                                  between  media  and  politics  and  its  impact  on  the
                                                  political system and media; and
                                              (3) Provide  students  who  are  more  responsive  and
                                                  responsible in handling any issue related to politics and
                                                  the media.

                 Synopsis of Course           This   course    offers   an   introduction   to   political
                 Contents                     communication, relationship between media and politics, its
                                              process and influence in legitimizing decisions is crucial to
                                              both  domestic  and  international  politics.    Topics  to  be
                                              covered  include  the  history  of  the  mass  media,  recent
                                              trends in the news media, theories of attitude formation and
                                              change,  the  nature  of  news,  the  ways  in  which  the  news
                                              shapes  the  public's  perceptions  of  the  political  world,
                                              campaign  communication,  how  the  media  and  public
                                              opinion  affect the manner  in  which  public  officials  govern,
                                              and the general role of the mass media in the democratic
                                              process.

                 Assessment Methods           Continuous assesment : 60%
                                              Final Exam: 40%

                 Main Reference               (1) Bai,  Matt.  2007.  The  Argument:  Billionaires,  Bloggers,
                                                  and the Battle to Remake Democratic Politics. Penguin
                                                  Press.
                                              (2) Baum, Matthew A. and Phil Gussin. 2008. “In the Eye of
                                                  the  Beholder:How  Information  Shortcuts  Shape
                                                  Individual  Perceptions  of  Bias  in  theMedia.”  Quarterly
                                                  Journal of Political Science 3:1: 1-31.
                                              (3) Gilboa, Eytan. 2005. “The CNN Effect: The Search for a
                                                  Communication  Theory  of  International  Relations,”
                                                  Political Communication, Vol. 22: 27-44.
                                              (4) Gladstone,  Brooke  and  Josh  Neufeld.  2011.  The
                                                  Influencing  Machine:  Brooke  Gladstone  on  the  Media.
                                                  Norton and Company.
                                              (5) Graber,  Doris  A.  2000  (ed.),  Media  Power  in  Politics,
                                                  4th Edition. Washington D.C.: Congressional Quarterly
                                                  Press.
                                              (6) Jamieson,  Kathleen  Hall.  1992.  Dirty  Politics.
                                                  Deception,  Distraction,  and  Democracy.  Oxford
                                                  University Press.
                                              (7) Rozell,  J.  M.  2003.  Media  Power,  Media  Politics.
                                                  Rowman and Littlefield Publishers, Inc.
                                              (8) Norrander,  Barbara  and  Clyde  Wilcox.  2002  (ed).
                                                  Understanding  Public  Opinion.  Washington  D.C.:
                                                  Congressional Quarterly Press.








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