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◄Faculty of Economics and Administration►

EQB7014 POLITICAL COMMUNICATION AND THE MEDIA
Learning Outcomes At the end of the course, students are able to:

(1) Explain the relationship between media and politics by
using different models of media systems;
(2) Make a critical analysis of the nature of relationship
between media and politics and its impact on the
political system and media; and
(3) Provide students who are more responsive and
responsible in handling any issue related to politics and
the media.

Synopsis of Course This course offers an introduction to political
Contents communication, relationship between media and politics, its
process and influence in legitimizing decisions is crucial to
both domestic and international politics. Topics to be
covered include the history of the mass media, recent
trends in the news media, theories of attitude formation and
change, the nature of news, the ways in which the news
shapes the public's perceptions of the political world,
campaign communication, how the media and public
opinion affect the manner in which public officials govern,
and the general role of the mass media in the democratic
process.

Assessment Methods Continuous assesment : 60%
Final Exam: 40%

Main Reference (1) Bai, Matt. 2007. The Argument: Billionaires, Bloggers,
and the Battle to Remake Democratic Politics. Penguin
Press.
(2) Baum, Matthew A. and Phil Gussin. 2008. “In the Eye of
the Beholder:How Information Shortcuts Shape
Individual Perceptions of Bias in theMedia.” Quarterly
Journal of Political Science 3:1: 1-31.
(3) Gilboa, Eytan. 2005. “The CNN Effect: The Search for a
Communication Theory of International Relations,”
Political Communication, Vol. 22: 27-44.
(4) Gladstone, Brooke and Josh Neufeld. 2011. The
Influencing Machine: Brooke Gladstone on the Media.
Norton and Company.
(5) Graber, Doris A. 2000 (ed.), Media Power in Politics,
4th Edition. Washington D.C.: Congressional Quarterly
Press.
(6) Jamieson, Kathleen Hall. 1992. Dirty Politics.
Deception, Distraction, and Democracy. Oxford
University Press.
(7) Rozell, J. M. 2003. Media Power, Media Politics.
Rowman and Littlefield Publishers, Inc.
(8) Norrander, Barbara and Clyde Wilcox. 2002 (ed).
Understanding Public Opinion. Washington D.C.:
Congressional Quarterly Press.

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