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51 BACHELOR OF SPORTS MANAGEMENT SCIENCE 2020/2021 ACADEMIC SESSION

Course Code VIA3018
Course Title International Sport Business
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:-
1. Explain the aim of international sport business
2. Determine the characteristics of specific international sport business and,
3. Discuss issues related to international sport business
Synopsis of Course Contents The industry of international sport has presented sport business as its main component.
International sport business dominates the world’s events and mega tournaments, either as
sponsors or event organizers. This course will introduce students the types of international
sport business in the effort to understand the structures and process that enable the success
of this business.
Main Reference 1. Dolles & Soderman (2011). Sport as a Business: International, Professional and
Commercial Aspets. Palgrave Macmillan; London UK.
2. Rosner & Shropshire (2010). The Business of Sport. Jones & Bartlett Laerning; USA
3. Irwin, R.L., Sutton, W.A. & McCarthy. Lim. (2013) Sport Promotion and Sales
Management. Human Kinetics: Champaign, IL
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%
Soft Skills Communication Skills: CS1-CS3
Entrepreneurial Skills: (KK1
Professional Ethics and Moral : EM1-EM2

Course Code VIA3019
Course Title Golf Industry Management
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Discuss the requisites of International Governing Body for Golf
2. Define functionality and strategies of effective golf clubs/resorts
3. Appraise the issues affecting the operations of golf clubs/resorts
Synopsis of Course Contents The course prepares the students to conceptualize the operations of a golf industry
organization that covers aspects of golf industry project management focusing on
implementation, funding and business strategies. Students will be exposed to operational
basics such as cart fleet management, caddie management dan golf range management.
The course would also discuss the new development in golf industry operations such as
technological innovations. Students will also learn the rules applied by the International
Governing Body for Golf especially with regard to the rules and regulations of golf.
Main Reference 1. Kuhn & Garner (2012). The Rules of Golf in Plain English. Chicago, Ill.; The University
of Chicago Press
2. Gill Fried (2010) Managing Sports Facilities. Human Kinetics. Champaign, Ill.
3. Vardon, & Harry (2010), How to play Golf, University of Michigan Library, USA
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%
Soft Skills Communication Skills: CS1-CS3
Critical Thinking and Problem-solving Skills: CT1, CT3
Professional Ethics and Moral: EM1-EM2