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48                                     BACHELOR OF SPORTS MANAGEMENT SCIENCE  2020/2021 ACADEMIC SESSION






                Course Code                VIA3012
                Course Title               Organizational Behaviour in Sport
                Credit                     3
                Medium of Instruction      English, Malay
                Course Pre-requisite(s)/ Minimum   None
                Requirement(s)
                Course Learning Outcomes   At the end of the course, the students will
                                           1.   Identify organizational behaviour theories within sport setting;
                                           2.   Apply the theories of organizational behaviour; and
                                           3.   Evaluate on the organizational behaviour within sport setting.
                Synopsis of Course Contents   This  course  introduces students  to  the  interactions  among  individuals in the  work  group
                                           context  within  organizations.  Factors  that  affect  job  performances  such  as  individual
                                           motivation and attitude, role perception and physical work environment will be discussed in
                                           detail. The discussions will refer to current sport issues. At the end of the course, students
                                           are  expected  to  be  more  concerned  with  their  abilities  in  understanding,  creating  and
                                           controlling positive relationships among co-workers in a workplace.
                Main Reference             1.   Woo (2013). Understanding Organizational Behavior in Research: Applications to Sport
                                               Organizations.Lambert Academic Publishing.
                                           2.   Smith, Stewart & Haimes (2012). Organizational Culture and Identity: Sport, Symbols
                                               and Success. Nova Science Publications
                                           3.   Stewart & Skinner (2014). Organizational Behaviour in Sport (Foundations of Sport
                                               Management). Routledge
                Assessment Weightage       Continuous Assessment    : 60%
                                           Final Examination      : 40%
                Soft Skills                Communication Skills: CS1-CS3
                                           Critical Thinking and Problem-solving Skills: CT1- CT3
                                           Professional Ethics and Moral: EM1-EM2




                Course Code                VIA3013
                Course Title               Sport Hospitality Management
                Credit                     3
                Medium of Instruction      English, Malay
                Course Pre-requisite(s)/ Minimum   None
                Requirement(s)
                Course Learning Outcomes   At the end of the course, students are able to:-
                                           1.   Differentiate various hospitality theories in sport
                                           2.   Explain the objectives of sport hospitality
                                           3.   Apply hospitality theories and methods of hospitality in sport
                Synopsis of Course Contents   This course views how sport hospitality is implemented as part of the sport industry’s main
                                           activities. Among the main course’s aims are to identify the sport hospitality objectives dan
                                           compare them with professional sport hospitality practices outside the country.
                Main Reference             1.   Supovitz, F. (2013). The Sports Event Management and Marketing Playbook. Wiley &
                                               Sons; Hoboken, NJ.
                                           2.   MacDonald, I. & Moir, M.(2012). Event Sponsorhip. Routledge; New York, NY
                                           3.   Stephen, J. P (2011) Tourism Management. Heinemann: London
                Assessment Weightage       Continuous Assessment    : 60%
                                           Final Examination      : 40%
                Soft Skills                Critical Thinking and Problem-solving Skills: CT1- CT3
                                           Life Long Learning and Information Management: LL1-LL2
                                           Professional Ethics and Moral: EM1-EM2
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