Page 26 - E-BOOK PULSE@FASS ISU NO.01/2023

PROTÉGÉS Issue no. 1 | 2023
PROTÉGÉS
By Zulfadhli Halim supervisor on a few well-known projects for the business'
branding and marketing-tech team. I have grown and
improved my skills in a variety of fields that I had never
worked in before. For instance, I have collaborated with
many Great Eastern senior team members for Digital
Marketing & Branding for campaigns and insurance
schemes in Malaysia operated under Government. This
opportunity has allowed me to acquire and develop my
general knowledge of digital marketing.

Moving on, I began working for Axiata Digital Analytics as a
Strategic Planning & Analyst Associate. I work with digital
This 3U1I programme allows students, particularly those marketing and analytics for advertising that focuses on
from the Department of Media & Communications Studies, first-party data for the clients of Axiata's under Facebook,
to undergo 3 years of academic study at the university and Google, and marketing-tech AI analytics platform. With the
1 year of industrial training. This program allows the help of this programme, I was able to broaden my
students to acquire theoretical knowledge, i.e., public knowledge and experience in digital marketing as an
relations, mass communications, journalism, and cultural analyst while being exposed to a real working
insights and experienced first-hand activities in terms of environment.
multimedia, graphic designing & video editing. It was
during my internship at Great Eastern that I could see the All in all, this program has taught the students the theories
shift from student to a corporate employee. and given the students a chance to put it into practice.
This enables a positive impact for the students throughout
During the internship, I was assigned to the Brand & the program under the department. Thank you, Universiti
Communications Department to collaborate with my Malaya!

By Chang Jing Jie

Every time I tell someone that I interned for nine months
prior to graduating, they all react the same.

“What? Nine months?!” For the most concise of them all.

Cue the jaw-dropped expressions. The how’s. The why’s. It
is honestly amusing.

But after officially being in the industry for almost a year, I
Thanks to the 2u2i programme, my batch of Media Studies
students goes through five semesters of classes followed kind of understand why it is the way it is. Everyday
by a 38-week internship. Don’t get me wrong, it is a good Malaysians communicate very efficiently, evident from our
use of Manglish.
thing if you’re looking to really immerse yourself in the
industry before plunging head-first into the sea of
opportunities. This extensive internship period allows you When someone asks if an eatery serves good laksa:
to gauge what you’re really worth, so you know when “Ya, the laksa nice.” 5 syllables.
you’re getting shortchanged. If your internship company As opposed to “Yes,
allows, you might get to explore other aspects of the they serve really tasty
industry apart from the initial one you applied for. laksa.” 9 syllables.

That’s the case for me at Leo Burnett KL. My internship 44.44% decrease in
experience revolved around the Strategic Planning (Strat) word usage, 100% as
Team and Creative —six and three months, respectively— effective. Another win
and I eventually set up camp at the latter by becoming an for Malaysians.
advertising copywriter. I used to be sceptical about how, Brevity is the soul of
ahem, succinct, my internship supervisor’s comments on wit, indeed.
my weekly reports were.

25 | Pulse @ FASS