Page 44 - Bachelor Of Sports Management 2022_2023. NEW

BACHELOR OF SPORTS MANAGEMENT 2022/2023 ACADEMIC SESSION

Course Code VIA2005
Course Title RISK MANAGEMENT IN SPORTS
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:-
1. Describe the legal approach and its relationship to risk management in sports and
recreation
2. Explain the risk management process as well as the implementation of the suitable
treatment strategies
3. Apply the understanding of risk management in various sports and recreational
environments
Synopsis of Course Contents This course deals with risk management in the context of sport management. This includes a
discussion of the risk management matrix as related to sport organizations. Issues of liability
and negligence from sport law aspects are also discussed.
Main Reference 1. Appenzeller, H. (2012). Risk Management in Sports: Issues and Strategies. Carolina
Academic Press, USA.
2. Attarian, A. (2012). Risk Management in Outdoor and Adventure Programs: Scenarios of
Accidents, Incidents, and Misadventures. Human Kinetics, Champaign, Ill.
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%

Course Code VIA2008
Course Title SPORT MARKETING, PROMOTION, AND SPONSORSHIP
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum VIA2003 Sport Economy
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Explain and discuss different concepts of traditional and social media sport marketing.
2. Apply different types of sponsorship in sport industry.
3. Prepare a sport sponsorship proposal and Public Relation (PR) plan.
Synopsis of Course Contents This course exposes sport marketing theories and principles to students. They will be trained
to apply sport marketing theories that are relevant to various sport products. They will also
discuss skills that are required in order to be successful sport marketers, particularly
sponsorship plan.
th
Main Reference 1. B.J. Mullin, S. Hardy, W.A. Sutton (4 Edition, 2018) Sport Marketing
2. E.C. Schwarz, J.D. Hunter (3rd Edition, 2017) Advanced Theory and Practice in Sport
Marketing
3. A. Seymour & P. Blakey (2019) Digital Sport Marketing: Concepts, Cases and
Conversations
4. T.B. Cornwell (2020) Sponsorship in Marketing: Effective Partnerships in Sports, Arts and
Events
5. D.K Stotlar & M.S. Nagel (5 Edition, 2017) Developing Successful Sport Sponsorship
th
Plans
6. T. Newman, J. Peck, B. Wilhide (2017) Social Media in Sport Marketing
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%