Page 45 - Bachelor Of Sports Management 2022_2023. NEW

Course Code VIA2009
Course Title SPORT EVENT MANAGEMENT
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Identify objectives and prospect of organising a sport event.
2. Explain the process involved in managing a sport event.
3. Apply knowledge and demonstrate skills by organising an actual sports event.
Synopsis of Course Contents This course discusses the concept, approach and steps in managing sports/recreation events
in a systematic, comprehensive and professional way. The focus of teaching & learning will be
on planning and managing skills of various aspects, such as: preparing a proposal, promotion
& marketing, officials & volunteers, financial management, logistic, risk management, etc. This
course uses a ‘project-based-learning’ approach so the understanding and knowledge
application of the students can be assessed when they are
given a task on organising an actual sport event.
Main Reference 1. Greenwell, T. C., Danzey-Bussell, L. A., & Shonk, D. (2020) Managing Sport
Events, with web resource, 2 ed., Champaign, IL: Human Kinetics.
nd
2. Parent, M, & Chappelet, J.-L. (2015). The Routledge Handbook of Sports
Event Management. Routledge International Handbooks
3. Mastermman, G. (2004). Strategic Sports Event Management: An
International Approach (Hosptality, Leisure and Tourisme). Butterworth-
Heinemann
4. Wee, E. H. (2006). Pengurusan acara sukan. Mohd Salleh Aman (ed).
Pengurusan sukan: Aplikasinya di Malaysia. Kuala Lumpur: Penerbitan
Universiti Malaya
5. Mallen, C. & Adams, L. (2008). Sport, Recreation and Tourismme Event
Management: Theoretical and Practical Dimensions. Butterworth-
Heinemann
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%