Page 46 - Bachelor Of Sports Management 2022_2023. NEW

BACHELOR OF SPORTS MANAGEMENT 2022/2023 ACADEMIC SESSION

Course Code VIA2010
Course Title SPORT SOCIAL ENGAGEMENT
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Demonstrate the importance of social engagement.
2. Work in teams/groups and with the community.
3. Demonstrate good communication skills with Communities.
Synopsis of Course Contents This course exposes students to community service and volunteerism. Students need to plan
and implement community engagement programs in groups. Students are also required to
create a reflection journal to record self-transformation before, during and after the community
engagement program as well as group freports and presentations based on experiences with
the communities.
Main Reference 1. Lina D. Dostilio, 2017. The Community Engagement Professional in Higher
2. Julia Preece, 2017. University Community Engagement and Lifelong Learning: The
Porous University, Springer.
3. Benneworth, Paul. editor. 2013. University Engagement With Socially Excluded
Communities, Dordrecht : Springer Netherlands : Imprint: Springer.
4. Hoy, M. Johnson, 2013. Deepening Community Engagement in Higher Education:
Forging New Pathways, Springer.
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%

Course Code VIA2011
Course Title SPORT BUSINESS AND ENTREPRENEURSHIP
Credit 4
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Discuss different concepts of entrepreneurship in sport industry.
2. Employ entrepreneurial problem solving skills in the sport industry.
3. Develop a business plan in sport industry.
Synopsis of Course Contents This course provides the basic concepts of entrepreneurship to students. They will learn how
to think entrepreneurially throughout their life. They will also discuss different skills and
characteristics of an entrepreneur. Students will improve their business skills by learning
about writing a business plan and presenting it in front of audience.
Main Reference 1. Kuratko, D. (2017). Entrepreneurship: Theory, Process, Practice (10 Ed.). Cengage
th
Learning: Boston.
2. Ratten, V. & Ferreira, J. (2017). Sport Entrepreneurship and Innovation. Routledge: NY.
3. Ariffin & Hamidon S. (2017) Introduction to Entrepreneurship, Malaysia: Oxford Fajar
Sdn Bhd
4. Allen, J. (2019) Digital Entrepreneurship
5. Seymour & Blakey (2019) Digital Sport Marketing: Concepts, Cases and Conversations
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%