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36 BACHELOR OF SPORTS MANAGEMENT SCIENCE 2020/2021 ACADEMIC SESSION

Course Code VIA2003
Course Title Sport Economy
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Identify contemporary economic and marketing theories, issues, strategies and its
influence on sport industry.
2. Analyse economics principles and relate to several different economic environment in
sport.
3. Analyse how economics, political, social cultural, technology and legal factors influence
marketing and relate to several different marketing environments in sport.
Synopsis of Course Contents This course discusses basic economic and marketing principles in the context of
management and business organization environment as well as sport industry in Malaysia.
Students will be exposed to theories, methods, issues and processes that exist in the current
sport economy and marketing system. Techniques that are used in analyzing economy and
marketing information in the sport organization are also learned.
Main Reference 1. Nasser, Lim, Nor Sa’adah, et al. (2007). Ekonomi, Edisi Kedua. Thompson Learning.
2. Sodono Sukirno. 2005. Mikro Ekonomi. Aneka Publishing
3. Ming Li, et al. (2001). Economics of Sport. Fitness Information TeBabnology
4. Kotler, P. (2000). Marketing Management. Prentice-Hall
5. Pitts B.G, Stotlar D.K. (2002). Fundamental of Sport Marketing 2 Edition. Fitness
nd
Information TeBabnology
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%
Soft Skills Critical Thinking and Problem-solving Skills: CT1-CT3
Life Long Learning and Information Management: LL1-LL2
Professional Ethics and Moral: EM1-EM2

Course Code VIA2004
Course Title Sport Entrepreneurship
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:-
1. Understand various theoretical approaches of sport entrepreneurship
2. Discuss characteristics of sport entrepreneurship
3. Evaluate the necessary sport entreneurship competencies and clarify issues of sport
entrepreneurship
Synopsis of Course Contents This course is to inculcate sport entrepreneurship culture among future sport managers. The
students will be exposed to the history of sport entrepreneurship as well as the evolution of
sport entrepreneurship as a field of study. This course provides general understanding of
sport entrepreneur’s characteristics and the process of creating and expanding the new sport
business initiatives.
Main Reference 1. Chadwick, S. & Ciletti, D. (2012). Sport Entreprenuership: Theory and Practice.Fitness
Information Technology; Morgantown, WV.
2. Sawyer et.al. (2004). Financing the Sport Enterprise. Sagamore Publishing; USA.
3. Parkhouse, B. (2010). The Management of Sport: It’s Foundation and Application.
New York. Mc Graw-Hill
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%
Soft Skills Critical Thinking and Problem-solving Skills: CT1, CT2, CT3
Entrepreneurial Skills: KK1
Professional Ethics and Moral: EM1-EM2
Leadership Skills: LS1-LS2