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40 BACHELOR OF SPORTS MANAGEMENT SCIENCE 2020/2021 ACADEMIC SESSION

Course Code VIA3004
Course Title Sport Communication And Liaison
Credit 3
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:-
1. Differentiate various theoretical approaches of communication in sport
2. Explain the aims of sport liaison
3. Determine liaison caimpaign for sport events; and
4. Apply communication methods in sport liaison
Synopsis of Course Contents This course will look at various communication methods used in the sport industry. It aims
to identify the objectives of sport liaison and apply suitable communication methods in the
sport environment.
Main Reference 1. Billings et.al. (2014). Communications and Sport: Surveying the Field. SAGE
Publications; Thousand Oaks, CA.
2. Stoldt et.al. (2012). Sport Public Relations. Human Kinetics, Champaign. Ill.
3. Kennedy, E. & Hills, L (2014). Sport, Media and Society,
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%
Soft Skills Communication Skills: CS1-CS3
Life Long Learning and Information Management: LL1, LL2

Course Code VIA3005
Course Title Quantitative Research Project In Sport Management
Credit 4
Medium of Instruction English, Malay
Course Pre-requisite(s)/ Minimum None
Requirement(s)
Course Learning Outcomes At the end of the course, students are able to:
1. Discuss issues related to Sport Management research.
2. Prepare a research proposal.
3. Conduct a simple research project.
4. Explain research findings intellectually.
Synopsis of Course Contents Building on the foundation course, this course allows the students to conduct their own
research in Sport Management using qualitative approach. The students are expected to be
able to convey the information and data gathered from the research process in a systematic
and concise manner, both orally (through a viva voce-like presentation) and in writing
(through scholarly write-ups).
Main Reference 1. Gratton & Jones (2010). Research Methods for Sport Studies. Routledge, London
2. Zikmund (2000). Business Research Methods. New York: Elsevier
3. Atkinson (2012). Key concepts in sport and exercise research methods. London:
Sage
Assessment Weightage Continuous Assessment : 60%
Final Examination : 40%
Soft Skills Communication Skills: CS1-CS4
Critical Thinking and Problem-solving Skills: CT1, CT2, CT3
Team Work Skills: TS1-TS2
Life Long Learning and Information Management: LL1, LL2